Since 1998 Rafa Armero has worked towards integrating advertising, graphic communication, fashion and design objects to reach the heart of the idea and Emotional Creativity. This process, always alive and open, has naturally been generating a special approach and a vanguard method focusing on experimentation, planning and spreading of the projects involved.
The break of paradigms needed today involves a rethinking of the society, the market and its structures, based on a new vision of the individual.
In this regard, companies and any plans generally require new ways of thinking, knowing and doing.
Rafa Armero proposes here his method of Research + Creativity + Developement + Communication based on models of Emotional Creativity to start from scratch in search of new concepts.
The client is a partner with whom we create effective projects for the creative economy; the culture of the project is the framework within which our project becomes a reality. From the close collaboration between different projects (ours, the clients, the implied partners, the end users…) comes the talent necessary to shape valuable ideas.
Each project is a universe in itself, or rather, a diverse and lively microcosm, but common to all, whatever the sector, the public or intended outcomes, is the pursuit of efficiency and creativity.